2010年6月23日 星期三

Barista Coffee / barista cofffee CTS6

1. Barista Lavazza (India)



Barista Lavazza is a chain of espresso bars in India. Headquartered in Delhi, Barista currently has espresso bars across India, Sri Lanka, Bangladesh and the Middle East. It was founded in 1997 by Amit Judge and was part of his group of companies. He sold part of the equity to first Tata Coffee.[1] Then after he and Tata Coffee fell apart, Sterling then bought over the firm. In 2007, Sterling divested all their stake to Lavazza. Barista Lavazza is currently owned by Lavazza, Italy’s largest coffee company.[2] Coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai. The latter is also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated annual revenue of Rs 200 crores. [3]

Barista was the fastest brand to make it to the list of super brand's and is ranked among the top 50 phenomenons that changed India.

2. Highlander Coffee Singapore



Highlander Coffee was started by brothers Phil and Cedric Ho in early 2004. Phil's career then was in engineering and Cedric worked for the IT industry.

What differentiated the duo from other startups was that the business developed into a passion that saw the company grew and carved a nice niche for themselves.

Frustrated with their lack of proper espresso making skills in the beginning, Cedric took off to some serious hands-on training in Australia; the nearest country that demonstrated high coffee standards then. It was with the clear intention of wanting to impart proper coffee making techniques to their own coffee machine customers that drove them to improve on their barista skills.

The first hands-on barista workshop opened its door to the public in Nov 2004 with the aim of raising the coffee making standards in Singapore. To their own surprise, it attracted not only locals but many other nationalities from around the region to as far as USA! Many have attended this unique workshop with some opening their own successful cafes and others winning barista competitions!

Late 2005, they conducted their first coffee appreciation workshop for a reputable MNC and this has since become a regular fare for countless other organizations.

Beginning 2006, Highlander Coffee Bar was born with the aim to serve consistently good handcrafted espresso beverages. Today, it is the most highly rated place for great gourmet coffee by serious coffee drinkers from every corner of Singapore. Overseas visitors also make their way to this 'off- the-beaten-track' coffee bar to enjoy their coffee when they are in town.

A year later, they were invited to set up a coffee kiosk to serve gourmet coffee to an international medical convention. It was well received by these visitors who come from as far as USA and Europe. This has since became an additional service by Highlander Coffee to organisations that appreciate good gourmet coffee in Singapore.

The company has been featured by the media namely HER World, Berita Harian, The New Paper, The Sunday Times, MediaCorp Channel U, ZaoBao, IS Magazine, The Singapore Women's Weekly, Asiaone.com, Business Times, The Straits Times, WoBao and Eight Days.

To complete customers' coffee experience, Highlander Coffee today offers coffee lovers a coffee bar, retail showroom, coffee training facility, a backend roasting premise and an online ecommerce shop offering a range of fresh hand roasted coffees, espresso machines, coffee accessories for sales all under-one-roof at 49 Kampong Bahru Road.

3. The Birth of Coffee

The Birth of Coffee is a multiplatform, media project consisting of a book, an international photographic exhibition tour and a complementary web site. The goal of the project is to extend the individual's personal coffee experiences, providing them with an understanding of the many people, places and processes involved in bringing coffee to the table.

To complete this project, the author and photographer traveled a quarter of a million miles to five continents and eight countries documenting and recording the world's coffee cultures. They followed the coffee cycle from a single seed at planting, to harvest, processing, shipping and the final cup.

About the Photographer…

Daniel Lorenzetti is the founder of The Image Expedition, a private, not-for-profit organization. As a journalist and award winning photographer, he has written and photographed for over 20 magazines and newspapers including The New York Times and The Miami Herald. His photographs are part of the permanent collection of some of the most prestigious museums in the world, including The Victoria and Albert Museum in London, The Corcoran Gallery of Art in Washington D.C. and the Santa Barbara Museum of Art. He was chosen to receive the prestigious South Florida Cultural Consortium's Visual Artist Fellowship. His first book of photography, The Birth of Coffee, was published by Random House. Lorenzetti was also a former White House staff intern under President Jimmy Carter and former documentary team member for Public Television. He has also led a core conversation at SXSW Interactive. He lives in Austin, Texas and Three Forks, Montana.
File No:barista coffee- CTS6
Blog Tag:barista coffee,CTS6,healthy coffee drink,healthy coffee,the benefit of drinking coffee,coffee brewing method,coffee machine,nescafe,coffee bean malaysia,coffee storage container,cold coffee recipe, coffee beans storage,coffee storage container

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